Usability

Dark UX Patterns exposed: an ethical design guide

In the ever-evolving realm of Digital Product Design, where we’re constantly striving to create seamless and user-centered experiences, the ethical implications of our design choices are absolutely critical. We share the responsibility to ensure that our work not only meets the highest standards of user-centricity but also upholds the principles of ethicality. In this article, we’re diving deep into the world of dark patterns in UX and exploring the ethical best practices that not only safeguard user well-being but also enhance the quality and reputation of our work.

Revolutionising the UX: The power of artificial intelligence

Artificial Intelligence (AI) is a term that has been widely used in the IT industry for quite some time. However, the use of AI in the UX process is a relatively new development that has the potential to revolutionize the way designers approach user experience. In this article, I will tell you about the benefits of using AI in the UX process and how it can help you create more effective and user-friendly designs.