Bank of Chain App - Case Study




Bank of Chain (BoC) aimed to disrupt the traditional financial landscape with a decentralised, “risk-free” wealth management platform built on the blockchain. However, DeFi is notorious for complex interfaces that deter mainstream adoption. BoC needed a landing page and responsive platform that clearly communicated their unique value proposition while simplifying the user experience.

Project Summary

March 2022

United Kingdom

My Role

As the Interaction and Visual Design Lead, I spearheaded the transformation of BoC’s platform into a visually engaging and user-friendly experience. This involved translating complex DeFi concepts into intuitive user flows, crafting a visually stunning interface that resonated with a tech-savvy audience, and ensuring a seamless experience across all devices.


Design & UI: The Key to BoC’s User-Friendly DeFi Experience

The redesigned landing page and platform centered on these key design principles:

  1. Clarity: Complex DeFi concepts were broken down into easily digestible explanations, using clear language, visual aids, and intuitive data visualisation

  2. Trustworthiness: A clean, professional aesthetic incorporating security badges, transparent fee structures, and real-time performance metrics fostered confidence in BoC’s platform.

The UI design was meticulously crafted to resonate with a tech-savvy audience while maintaining a sense of approachability:

    • Dark Theme: A predominantly dark color palette provided a modern backdrop, allowing key elements to pop with vibrant accents.
    • Vibrant Colors: Strategic use of bold colors, such as neon purple and pink, highlighted calls-to-action and interactive elements.
    • Glassmorphism: Subtle glassmorphic effects added depth and visual interest to various UI components, creating a sense of futuristic sophistication.
    • Gradients: Tasteful gradients in background elements and interactive buttons brought a sense of dynamism and energy to the design.
    • Tech-Savvy Style: Custom icons, futuristic typography, and subtle animations reinforced the platform’s cutting-edge technology.
wireframe / prototype

BoC’s Design Process from Wireframe to Final UI


Bank of Chain Platform in Action