I came into design through business administration, which is an odd route but a useful one. I can read a P&L, sit through a stakeholder workshop without losing the plot, and make the case for the user in language the business responds to.

I don’t have a signature process. Sometimes a project needs four weeks of research, sometimes a prototype by Thursday. I came up through front-end, so I know the cost of what I’m asking for.

When people have no choice but to use your product, you learn to make it genuinely usable. Novelty won’t save you. I’m bringing that toward consumer products, where attention has to be earned.

The rest of my time goes on AI and mentoring. Largely because someone did that for me once.

Who I’ve worked with
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